Founder-friendly services

Brand Identity

Who it’s for: Founders who want their idea to look and feel real before it hits the market.

  • Complete brand identity documentation
  • Visual guidelines (logo, typography, colors)
  • A set of ready-to-use assets

Why it matters: A strong identity helps your product stand out, speak with one voice, and earn trust from day one.

North Star Mapping

Who it’s for: Founders who need to turn vision into a concrete, buildable product plan.

  • PRD (Product Requirements Document)
  • TRD (Technical Requirements Document)
  • A clickable prototype

Why it matters: You’ll know exactly what to build, how it should work, and how it feels in the hands of users—before a single line of code is written.

Beyond Discovery

Who it’s for: Founders ready to move from plan to product and into the market.

  • MVP or market-ready development support
  • Go-to-market strategy & execution help
  • On-demand CPO, CTO, or CDO (hourly engagement)

Why it matters: Whether you’re technical or not, you get seasoned leadership and a clear strategy to launch, grow, and scale.

Who We Are (Wonderland Edition)

Imagine you’re Alice. You have a big idea, but the world feels like a confusing Wonderland.

The White Rabbit is our process. He doesn’t wander—he keeps things moving and shows you the fastest path forward.

The Cheshire Cat is product. He helps you make the right choices, smiling all the while, so you never get stuck at a crossroads.

The Mad Hatter is technology. A little eccentric, sure, but brilliant at turning impossible things into working products.

Together, we’re your guides. We take you by the hand, lead you through the tunnels, and help your idea grow into something real—whether that’s a brand, a prototype, or even a market-ready product.

In Wonderland, you’re Alice. We’re here so you don’t get lost...

Process

... Follow the White Rabbit Through Wonderland.

Ideas can feel like riddles. The Rabbit makes them clear. We guide you through three tunnels—fast, focused, and always leading to insight.

1) Discover - Rabbit’s Whisper

In a short call, we listen closely. Goals, constraints, and success signals come to light. This is where the chase begins.

2) Define - Through the Tunnels

We map the landscape: features, architecture, risks, and trade-offs. Each turn narrows uncertainty and reveals the clearest path forward.

3) Deliver - Tea Party Reveal

At the end of the tunnels, you receive crisp documentation, annotated diagrams, and a recorded walkthrough—everything needed to build with confidence.

About

We prototype like we’re late for a tea party

17+ years each in the trenches—product clarity and speed without cutting corners.

The Mad Hatter — Technology (CTO)

The Hatter experiments wildly but always lands on something that works. He thrives on prototypes, systems, and making the impossible possible. Logic twisted into invention—that’s tech leadership in Wonderland.

Rapid Prototyping Systems Architecture Backend

The Cheshire Cat — Product (CPO)

The Cat reframes decisions. He helps you see forks in the road for what they are: choices that shape outcomes. His grin hides product strategy, prioritization, and the art of turning vision into direction.

Product Strategy Prioritization Roadmapping Decision Framing

Follow the white rabbit

Follow the white rabbit to a clear, buildable MVP.

We turn rough startup ideas into crisp scopes, solid documentation, and objective codebase audits — fast.

No fluff. Real outcomes.

Follow The White Rabbit